You're trying to choose a great wedding cinematographer. London offers a number of options, but how do you choose between them? Interviewing those on your shortlist is really the best way to get the information you need, but you'll want to consider the following as you shape your interview questions.
Personality Really Does Matter. Keep in mind that your wedding cinematographer will probably be near you for hours on the day of your wedding. He or she may even spend quite a bit of time with you outside of the wedding if you have additional ceremonies like a Mandap Muhrat. If the two of you don't get along during your initial interviews, you may want to shop around a bit.
Understand the Priority. It's your big day. Many amateur videographers lose sight of that fact and tend to get in the way. Professional cinematographers, though, know that the bride and groom don't want an actual move, but a great representation of their story without the memory of the cinematographer getting in the way at every turn. The best way to uncover whether this will be a problem is to ask to see reviews from past clients.
Know the Coverage. Every professional's style is different, so you need to know how much time you actually need him/her to be there. You may want to defer to the cinematographer, though, because often he or she already has a pretty good idea of that number.
Focus on Sound. Cinematography is as much about the audio track as it is about the pictures that are captured, so pay attention to the sound quality in the sample videos you've seen. You want to be sure your cinematographer has at least one backup audio source running at all times.